Bronx Zoo: Zoofari

This is a children’s microsite, an offshoot of the Bronx Zoo official website. I was tasked with the overall user interface as well as designing and animating the Flash-based intro. The goal was to be playful but still useful and informative. Interaction design aimed at younger visitors is always interesting because of the need for obscene clarity and app-like simplicity. Clear navigation hierarchies and call-to-actions are especially important in these instances.